Posts Tagged ‘Disruptive innovation’

Once again, it’s Physician Anesthesiologists Week, and it’s a great time to celebrate our specialty’s many successes and accomplishments.

But we’re wasting an opportunity if we don’t also take this week to consider the state of the specialty today, and what it could or should mean to be a physician anesthesiologist 20 or 30 years from now.

There is no question that a seismic shift is underway in healthcare. Look at how many private anesthesiology groups have been bought out by—or lost contracts to—large groups and corporations; look at how many hospitals have gone bankrupt or been absorbed into large integrated health systems. Mergers like CVS with Aetna are likely to redefine care delivery networks. Where does a physician anesthesiologist fit into this new world?

An even better question to ask is this: Is your group or practice running pretty much as it did 20 years ago? If so, then my guess is that you are in for a rude awakening sometime soon. One of two scenarios may be in play:  either your leadership is running out the clock until retirement and in no mood to change, or your leadership hasn’t yet been able to convince your group that it can no longer practice in the same expensive, antiquated model. As one academic chair said ruefully, at a recent meeting, “They’re like frogs being slowly boiled. They just don’t feel what’s happening.”

The perspective beyond the ramparts

As CSA President, I’ve had the opportunity recently to attend two remarkable meetings:  the ASA’s Strategic Dialogue Summit, which took place on January 18-19 in Chicago, and the CSA’s Winter Meeting January 22-26 in Maui. The planners of both meetings took the forward-thinking step of inviting people from outside the walls of the ASA and of traditional academic anesthesiology. They weren’t just telling the attendees—and each other—what they wanted to hear.

The ASA Strategic Dialogue Summit was organized by Immediate Past President Jeff Plagenhoef, MD, FASA, and President James Grant, MD, MBA, FASA. It brought together more than 40 anesthesiologists from private, corporate, and academic practice, both ASA loyalists and outsiders. Some of us who were there practice clinical anesthesia every day; others haven’t touched an anesthesia machine in years.

The meeting gave us an opportunity to speak candidly about the specialty of anesthesiology:

What threatens the specialty?

Are current payment models stifling progress, and what can be done?

How will new technologies make us obsolete or help us work smarter?

Are we training too many anesthesiologists, or should we train more?

How should training be revised to meet the needs of the future?

What disruptive innovations are just over the horizon?

The participants can’t say more than that at present, as we are considering the next steps that the process should take:  whether and when to engage different demographic groups of anesthesiologists in the dialogue, and involve outside stakeholders (such as third-party payers, patient advocate groups, healthcare administrators, and other physician specialties).

Beyond the Strategic Dialogue Summit, these questions should be considered by all of us, as we think about our profession and where we are going from here.

How trauma surgery reinvented itself

A prominent surgeon, Gregory Jurkovich, MD, FACS, of the University of California at Davis, gave a fascinating talk at the CSA Winter Meeting on how the specialty of trauma surgery has reinvented itself over the past 20 years in response to a crisis.

Back in 2001, the US faced a critical shortage of surgeons who were willing to take trauma call for emergency departments, Dr. Jurkovich explained. The cases often occurred at night and on weekends, and the pay didn’t begin to match the work involved. Younger surgeons going into practice no longer considered emergency call a duty as previous generations had done. Emergency departments became severely overcrowded, and the harm to patients from delays in care turned into a national scandal.

The leaders in surgery had to face facts. The profession of surgery as it existed in 2001 wasn’t delivering the best possible care to trauma and other emergency surgical patients, Dr. Jurkovich said. Not all general surgeons or orthopedic surgeons, let alone sub-specialists, were willing to assume care of emergency cases, and a surgeon who rarely sees trauma cases probably shouldn’t be managing them anyway.

A new Committee on the Future of Trauma Surgery, with broad representation from surgical boards and subspecialties, convened in 2003. The committee members decided that they didn’t want to let the specialty of trauma surgery die out, and they didn’t want to turn all non-operative care over to non-surgeons or hospitalists.

They decided to create a new specialty, which would serve emergency patients better, offer an attractive career and lifestyle, and stand as a valuable specialty in its own right. The new specialty would provide critical care training as well as operative training in trauma and other acute emergencies.

The new specialty came to be called “Acute Care Surgery”, and it has been a resounding success, Dr. Jurkovich said. It consists of a two-year fellowship after general surgery, combining trauma care, general surgery, and surgical critical care, and there are now 25 fellowship programs. Graduates work for academic and private hospitals alike, typically on a salary plus stipend basis. Their practices may include routine emergency cases (appendectomy, bowel obstruction) along with trauma cases, and acute-care surgeons admit and make rounds on surgical intensive care patients. Their round-the-clock availability helps avoid dangerous operative delays.

The shift-based work appeals to younger surgeons who seek a more predictable schedule, Dr. Jurkovich said. He pointed out generational challenges which affect surgery and every other specialty today, with more women entering medical school than ever before, more interest in a “balanced” lifestyle, and less interest in general practice than in subspecialty “niches”.

What lessons can we learn?

If the specialty of anesthesiology needs to reinvent itself—redesign what we do and how we do it—it isn’t too late if we start now. The exact solutions and details of implementation will vary by location and practice setting. But inaction, and futile attempts to defend the status quo, are the biggest threats.

For the past several years, I’ve had the privilege of traveling and speaking with anesthesiologists from a wide variety of practice settings, during my work as a CSA officer, a delegate to the ASA, and now as CSA President. The problems and the fears are evident; many anesthesiologists feel as though we are being squeezed in an ever-tightening vise of production pressure and cost constraints. The question is how to break free.

Here are my crystal ball’s top three best-case predictions—those of you who are in practice 20 or 30 years from now will have a chance to see how right or wrong they turn out to be!

The training of anesthesiologists will break the mold of today’s iron-fisted control by the ACGME, the RRC, and the match system.

We’ll no longer insist that every program train every resident with exactly the same cookie-cutter requirements. Residency and fellowship programs will develop and excel along different lines. Some will focus on scientific research, some on the economics and operational management of healthcare, and others on the clinical management of patients and teams in procedural settings. Cross-training with other specialties will expand, and anesthesiology’s influence will expand accordingly.

You’ll never hear the question, “But how will we get paid for it?”

If a peri-procedural service needs to be delivered, anesthesiologists will figure out how to do it safely and efficiently, without being hobbled by fee-for-service constraints. New care models will involve sedation nurses, ICU nurses, pharmacists, and other staffers—in addition to anesthesiologist assistants and nurse anesthetists—under the direction of anesthesiologists across the continuum of every episode of care that includes an interventional procedure. The current rigid supervision ratios and definitions will no longer apply.

Technology will redefine delivery of care.

Operating suites will have command centers where multiple rooms can be viewed and monitored simultaneously. Physician anesthesiologists will no longer spend disproportionate amounts of time performing nursing and pharmacy tasks: injecting drugs into IV lines, or mixing antibiotics. Better drug delivery systems, with feedback loops and decision support, will replace minute-to-minute manual fine-tuning. As we work smarter, the desires of upcoming generations for predictable schedules AND career satisfaction can be fulfilled.

If we face the future squarely, and make changes now that set our specialty up to survive and thrive, we can bring the joy back to the practice of anesthesiology. Then we’ll have good reason to celebrate Physician Anesthesiologists Week for many years to come.


“I’m your friend,” Harvard Business School Professor Michael Porter, MBA, PhD, told a sometimes skeptical audience during his keynote address at the ASA’s annual meeting, ANESTHESIOLOGY 2016. “I’m trying to help you see a better way forward, and avoid the bad outcomes that may happen if we don’t transform healthcare.”

Porter is a well-known economist, an expert on business strategy, and the author of the book Redefining Health Care: Creating Value-Based Competition on Results. In his speech to the ASA, he argued the case for redefining health care by making “value for the patient” the unifying purpose, and he urged anesthesiologists to forget pay for volume.

“How should anesthesiologists engage in bundled payments?” Porter asked. “Jump on them!”

Explaining that he has spent the past 15 years immersed in studying health care delivery, Porter said that he looks on health care as one of the world’s “most fundamental and intractable problems.” He asked listeners to think again about anesthesiology practice, and its role and responsibilities in the future of health care.

Read the Full Article

“Fighting against those who want to change things is a futile strategy,” declared Jason Hwang, MD, MBA, keynote speaker at the opening ceremonies of the American Society of Anesthesiologists’ annual meeting in New Orleans on Saturday, October 11. “You can’t defend a profession by putting up regulatory and payment barriers to stop the barbarians at the gates.”

Dr. Hwang is a co-author of  The Innovator’s Prescription: A Disruptive Solution for Health Care, the winner of the 2010 Book of the Year award from the American College of Healthcare Executives. An expert on the subject of disruptive innovation, Dr. Hwang told the audience of anesthesiologists from more than 90 countries that the Perioperative Surgical Home (PSH) concept offers an integrated solution to healthcare that can help the profession of anesthesiology adapt, survive, and prosper.

He used the example of Apple Inc. to illustrate how a company can thrive while other huge competitors failed because they yielded to “the irresistible temptation to keep doing what they already did best.”

Faster horses, bigger hard drives

If Henry Ford had asked customers what they wanted, Dr. Hwang said, they would have answered “faster horses”. If you asked people what they wanted from their computers 10 years ago, they would have answered bigger hard drives, more memory, and faster processors. Nobody would have said they wanted a phone. But Apple redefined the business with smartphones and tablets that created their own market, and Apple controls the entire integrated product.

Anesthesiology’s chief problem has been complacency with the status quo, Dr. Hwang said. Profitability has been greatest in the operating room, while the areas of preoperative and postoperative care were ripe for encroachment by hospitalists and other practitioners.
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New research just out in the journal Psychology and Aging says pessimists live longer and healthier lives. If this is true, then contemplating the future of anesthesiology ought to make us immortal, because our professional prospects don’t look bright.  As we teach residents to do what we’ve always done, shouldn’t we ask ourselves honestly if we’re training them for a future that doesn’t exist?

Especially here in California, it seems likely that our predominantly MD-provided, fee-for-service practice of anesthesiology will not survive indefinitely, and perhaps not for long.  We can blame the reelection of President Obama and the passage of the Affordable Care Act if we like, but the reality is that market forces were eventually going to catch up with us whether or not Mitt Romney went to the White House.

In a way, we’re the victims of our own success; we’ve made anesthesia so safe that everyone thinks there’s nothing to it. But that’s exactly the point.  Technology has indeed made anesthesia much safer.  When I started learning anesthesia, pulse oximetry and end-tidal CO2 monitoring were new to the market, unproven, and scarce. Now they’re everywhere. We fear the difficult airway less now that we have video laryngoscopes readily at hand.

Since technology is so much better, why do so many of us still believe that every case requires the costly expertise of a board-certified anesthesiologist?  Read the Full Article